Customer data analysis - insights for more sales!

Information Drivers is an information management consultancy. With 20 years experience, we specialise in analysis of customer buying trends and delivery of insights that increase sales.

We've helped local businesses and major brands move from a position of loosing customers to generating £millions of sales by using better customer information.

What would you do with better information?

• Retain more customers?
• Target your marketing propositions?
• Generate more business?

Like our clients, with better information you could probably be doing all of these and more.

To find out how they use their data, view our client list (each case study highlights the challenges and benefits achieved).

Customer insight delivered for: business supplies, charity, professional institute, entertainment, pharmaceutical, public sector, publishing, finance, banking and retail.

Lots of data but not the right information about your customers? If that's a yes,  contact our Customer Analytics Director: david.willis@information-drivers.com or call David Willis directly on: 01494 871342.

Latest blog entries

Time to take the gloves off with your sales data! (28 Sep 2009)

Boxing clever with your data is critical to successful business. With some possible early signs of an improving business climate, perhaps now is the right time!

Which customer segments are highly profitable? (21 Sep 2009)

Have you ever wondered which customer segments perform best? Strangely comparatively few organisations actually know the answer. What can be done to market more profitably?

The Data Surgery - the place to ask for advice about data (09 Jun 2009)

Organisations sometimes need help with their data. Struggling with data quality issues? Perhaps having difficultly extracting the information you need? Whatever the problem just ask the data surgery

Do you know how many databases you have? (20 Apr 2009)

Like many of the people I talk too, you have probably wondered how much of the information you need on a daily basis is locked away inside those databases? So why isn't it used?

Here is a list of further articles to help you leverage your corporate data:

360 customer view | Business intelligence | Business performance management | Cross-sell and up-sell propositions | Customer segmentation | Recency, Frequency and Value | Data exploitation | Data warehouse | Increasing sales conversion | Market basket analysis | Product promotion | Understanding customer behaviour | Results of a Business Opportunity Assessment | Customer lifetime value

Actionable results from data analysis

Sometimes it is difficult to know where to start. What area of business provides the greatest potential? Which piece of data will deliver the customer insight you're seeking? To service this common need, the Business Opportunity Assessment was developed.

The Business Opportunity Assessment releases the inherent value locked inside your data. It delivers customer insight and business intelligence that directs sales and marketing strategy. The results provide immediately actionable opportunities to improve and increase business.

What would the results of a project tell us? How will the results be presented? Here are the results of a business opportunity assessment with examples based on real projects!

The data surgery

Recognising that organisations sometimes need help with their data, we've opened The Data Surgery. Some businesses struggle with data quality issues. Others may have difficultly extracting the information they need. Whatever your issue, with 20 years experience of systems and data, we can help solve your problem. All it takes is a visit to The Data Surgery.