Customer data analysis - insights for more sales!Information Drivers is an information management consultancy. With 20 years experience, we specialise in analysis of customer buying trends and delivery of insights that increase sales. We've helped local businesses and major brands move from a position of loosing customers to generating £millions of sales by using better customer information. What would you do with better information?
Like our clients, with better information you could probably be doing all of these and more. To find out how they use their data, view our client list (each case study highlights the challenges and benefits achieved). Customer insight delivered for: business supplies, charity, professional institute, entertainment, pharmaceutical, public sector, publishing, finance, banking and retail. Lots of data but not the right information about your customers? If that's a yes, call David Willis directly on: 01494 871342 or send him an email: david.willis@information-drivers.com. Latest blog entriesIf you knew what marketing doesn't work, would you keep doing it? (24 May 2010) How long does it take us to learn that something just isn't working? Learn how to short cut this process and improve your marketing.
Are you missing opportunities by not really knowing your customers? (13 May 2010) Let's face it, you expect the shops you regularly buy goods from to know you and your preferences. So how are they maximising those sales opportunities?
Reduce inefficiencies and increase value (26 Apr 2010) It's certainly a big ask to reduce inefficiencies and at the same time increase value. Can both really be achieved?
Don't just market any product, market your best products! (14 Apr 2010) Here is a simple but effective idea to make sure your best products are marketed to the right people.
Here is a list of further articles to help you leverage your corporate data: 360 customer view | Business intelligence | Business performance management | Cross-sell and up-sell propositions | Customer segmentation | Recency, Frequency and Value | Data exploitation | Data warehouse | Increasing sales conversion | Market basket analysis | Product promotion | Understanding customer behaviour | Results of a Business Opportunity Assessment | Customer lifetime value Actionable results from data analysisSometimes it is difficult to know where to start. What area of business provides the greatest potential? Which piece of data will deliver the customer insight you're seeking? To service this common need, the Business Opportunity Assessment was developed. The Business Opportunity Assessment releases the inherent value locked inside your data. It delivers customer insight and business intelligence that directs sales and marketing strategy. The results provide immediately actionable opportunities to improve and increase business. What would the results of a project tell us? How will the results be presented? Here are the results of a business opportunity assessment with examples based on real projects! |
Telephone: 01494 871 342 contact@information-drivers.com"Our implementation was fully supported by Information Drivers – from initial scoping, implementation, and training, through to ‘go-live’ and beyond. Very good technical and marketing knowledge from our consultants has put us in a strong position to translate valuable data into business benefits." ~ Neil Jones, formerly Project Manager, The Consortium Business Opportunity Assessment™ What area of business provides the greatest potential? Which piece of data will deliver the customer insight you're seeking. Gain customer insight. Identify cross sell and up sell opportunities. Support customer retention and aquisition. To find out how this service could benefit your business click here. The Chartered Institute of Purchasing & Supply supports individuals and organisations engaged in purchasing and supply chain management. It promotes and develops high standards of professional skill, ability and integrity among its membership. The Institute was seeking to create better associations with organisations, increase involvement with business leaders, retain and grow membership. Through detailed data analysis and targeted market research, we helped the Institute achieve its objectives. |