Customer data analysis - insights for more sales!

Information Drivers is an information management consultancy. With 20 years experience, we specialise in analysis of customer buying trends and delivery of insights that increase sales.

We've helped local businesses and major brands move from a position of loosing customers to generating £millions of sales by using better customer information.

What would you do with better information?

• Retain more customers?
• Target your marketing propositions?
• Generate more business?

Like our clients, with better information you could probably be doing all of these and more.

To find out how they use their data, view our client list (each case study highlights the challenges and benefits achieved).

Customer insight delivered for: business supplies, charity, professional institute, entertainment, pharmaceutical, public sector, publishing, finance, banking and retail.

Lots of data but not the right information about your customers? If that's a yes,  call David Willis directly on: 01494 871342 or send him an email: david.willis@information-drivers.com.

Latest blog entries

If you knew what marketing doesn't work, would you keep doing it? (24 May 2010)

How long does it take us to learn that something just isn't working? Learn how to short cut this process and improve your marketing.

Are you missing opportunities by not really knowing your customers? (13 May 2010)

Let's face it, you expect the shops you regularly buy goods from to know you and your preferences. So how are they maximising those sales opportunities?

Reduce inefficiencies and increase value (26 Apr 2010)

It's certainly a big ask to reduce inefficiencies and at the same time increase value. Can both really be achieved?

Don't just market any product, market your best products! (14 Apr 2010)

Here is a simple but effective idea to make sure your best products are marketed to the right people.

Here is a list of further articles to help you leverage your corporate data:

360 customer view | Business intelligence | Business performance management | Cross-sell and up-sell propositions | Customer segmentation | Recency, Frequency and Value | Data exploitation | Data warehouse | Increasing sales conversion | Market basket analysis | Product promotion | Understanding customer behaviour | Results of a Business Opportunity Assessment | Customer lifetime value

Actionable results from data analysis

Sometimes it is difficult to know where to start. What area of business provides the greatest potential? Which piece of data will deliver the customer insight you're seeking? To service this common need, the Business Opportunity Assessment was developed.

The Business Opportunity Assessment releases the inherent value locked inside your data. It delivers customer insight and business intelligence that directs sales and marketing strategy. The results provide immediately actionable opportunities to improve and increase business.

What would the results of a project tell us? How will the results be presented? Here are the results of a business opportunity assessment with examples based on real projects!