Giving you the customer insight to sell more

Welcome to Information Drivers, specialists in transforming business data into actionable information. We use data to deliver customer insight and business intelligence. Once implemented, this information improves business decisions and sales and marketing performance.

• Are you seeking ways to manage business performance?
• Do you need a complete customer view?
• Are you looking for ways to promote specific products or target services?
• Would you like to increase sales with cross-selling or up-sell propositions?

Find out how these businesses use data to support business decisions.

Information Drivers works with:

• Business Owners and Managing Directors to improve business performance
• Marketing Directors and Marketing Managers to increase customer understanding and sales conversion

Information Drivers helps organisations leverage their data:

360 customer view | Business intelligence | Business performance management | Cross-sell and up-sell propositions | Customer segmentation | Data exploitation | Data warehouse | Increasing sales conversion | Market basket analysis | Product promotion | Understanding customer behaviour

Latest blog entries

In search of a competitive edge (16 Nov 2008)

Sometimes that elusive piece of information doesn't appear when you need it. Given the economic turmoil, now's the time to have a competitive edge. Use your data to develop an advantage over your competitors.

Venn and the power of relationships (28 Oct 2008)

How did your best customers respond to your latest campaign? Where is the greatest opportunity to do more business? Venn diagram's are a simple yet powerful method for answering these questions.

Targeted mailings deliver greater ROI (17 Oct 2008)

Think back to when you last received a sales proposition. Was it specific to your situation and did you respond positively? You might not have taken up the offer, but you probably felt positive about that organisation. Isn't that how we all want our prospective customers to feel? So how do you target your audience with specific propositions?

Free guide to delivering business intelligence

Most businesses have customer data stored in sales systems, CRM and websites. These systems provide a fantastic resource for managing business performance.

• Are you seeking ways to deliver management information?
• Would you like guidance on how to deliver business intelligence?

This guide provides a step-by-step guide to delivering business intelligence.

View our free guide to delivering business intelligence

Free guide to data exploitation

What is data exploitation? It's "gaining commercial and competitive advantage through the application of data".

• Would you like to build a deep understanding of business performance?
• Would you like to discover latent business opportunities?

This guide provides a structured approach to help you exploit your data.

The expectation is that you know your best customers and products. If not, you might like to view our free guide to delivering business intelligence.

View our free guide to data exploitation

Free guide to customer segmentation

Customers expect suppliers to know who they are, what and when they buy. This information provides the basis for understanding customer purchasing behaviours. Used effectively, successful retention strategies can be developed to influence future purchases.

• Are you seeking ways to segment your customers?
• Are you differentiating your customer propositions?

This guide describes our proven system for segmenting customers.

View our free guide to customer segmentation