Giving you the customer insight to sell more

Welcome to Information Drivers, specialists in transforming business data into actionable information. We use data to deliver customer insight and business intelligence. Once implemented, this information improves business decisions and sales and marketing performance.

Find out how these businesses use data to support business decisions.

Information Drivers works with:

Information Drivers helps organisations leverage their data:

Latest blog entries

In search of a competitive edge (16 Nov 2008)

Sometimes that elusive piece of information doesn't appear when you need it. Given the economic turmoil, now's the time to have a competitive edge. Use your data to develop an advantage over your competitors.

Venn and the power of relationships (28 Oct 2008)

How did your best customers respond to your latest campaign? Where is the greatest opportunity to do more business? Venn diagram's are a simple yet powerful method for answering these questions.

Targeted mailings deliver greater ROI (17 Oct 2008)

Think back to when you last received a sales proposition. Was it specific to your situation and did you respond positively? You might not have taken up the offer, but you probably felt positive about that organisation. Isn't that how we all want our prospective customers to feel? So how do you target your audience with specific propositions?

Free guide to delivering business intelligence

Most businesses have customer data stored in sales systems, CRM and websites. These systems provide a fantastic resource for managing business performance.

  • Are you seeking ways to deliver management information?
  • Would you like guidance on how to deliver business intelligence?

This guide provides a step-by-step guide to delivering business intelligence.

View our free guide to delivering business intelligence

Free guide to data exploitation

What is data exploitation? It's "gaining commercial and competitive advantage through the application of data".

  • Would you like to build a deep understanding of business performance?
  • Would you like to discover latent business opportunities?

This guide provides a structured approach to help you exploit your data.

The expectation is that you know your best customers and products. If not, you might like to view our free guide to delivering business intelligence.

View our free guide to data exploitation

Free guide to customer segmentation

Customers expect suppliers to know who they are, what and when they buy. This information provides the basis for understanding customer purchasing behaviours. Used effectively, successful retention strategies can be developed to influence future purchases.

  • Are you seeking ways to segment your customers?
  • Are you differentiating your customer propositions?

This guide describes our proven system for segmenting customers.

View our free guide to customer segmentation

Telephone: 01494 871 342

contact@information-drivers.com

Client Feedback

"Being passionate about data, David Willis showed a clear understanding of our requirements and a realistic approach to what was achievable; a true expert in his field, with a genuine and trustworthy approach." ~ Tanja Kuveljic, Managing Director, b-Live

Client Project

b-live is an innovator in the UK secondary education sector. They help students research and plan their careers using an exciting, stimulating and secure website environment.

They have over 100,000 students on-board with student registrations growing fast. With rapid growth, b-live needed to manage retention rates and student activity.

We delivered a Business Intelligence solution to support b-lives continued growth and success.

Business Opportunity Assessment™

What area of business provides the greatest potential? Which piece of data will deliver the customer insight you're seeking.

Gain customer insight. Identify cross sell and up sell opportunities. Support customer retention and aquisition.

To find out how this service could benefit your business click here.