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contact@information-drivers.com

Visit David Willis' Data Blog

Hello and thank you for visiting Information Drivers, I'm David Willis and this is my consultancy.

I've been helping businesses improve their sales and marketing performance for over 20 years.

To find out how to improve your organisations performance read my Data Blog.

Client Feedback

"The fusion of our customer data with targeted market research has provided real insight. Confirmation of long-held beliefs has been just as useful as the truly new understanding.

The MarketGEM project laid a few ghosts to rest. It enabled us to focus on innovative strategies for business growth and membership satisfaction." ~ Brian Ford, Director of Marketing and Communications, The Chartered Institute of Purchasing & Supply

CIPS case study

Client Project

Yell had invested in SAP to support its international business. As part of the implementation SAP Business Warehouse was used to deliver operational reporting.

Despite the extensive reach of SAP/BW, Yell needed to broaden the use of its data for sales and marketing. SAP/BW didn't address these needs in the form Yell required.

We implemented a data warehouse to support Yell's sales and marketing.

Yell case study

Office location: Chalfont St Giles, Buckinghamshire - serving clients in London, The Midlands and The South of England