About Information Drivers

Information Drivers transforms business data into actionable information. We use data to deliver customer insight and business intelligence. Once implemented, this information improves business decisions and sales and marketing performance.

Established as an independent consultancy in 1998, Information Drivers helps a variety of organisations use their data to drive sales and marketing. Click here to view some of the clients we have helped.

Information Drivers specialises in data analysis, data strategy, systems and technologies that exploit data. We provide a range of services and data-driven products to help our clients take advantage of their data.

Its principal, David Willis has 20 years UK and International IT Industry experience of:

• Data exploitation, data analysis & data analytics
• Data warehouse, data marts & business intelligence
• Contact & campaign management
• Customer scoring, profiling & segmentation

Information Drivers provides:

• A wide range of supporting consultancy services
• Considerable knowledge and experience of the best supporting technologies
• Cost effective solutions using appropriate technologies to meet client needs
• A comprehensive consultancy service to effect rapid delivery

Want to know more about the value we could bring to your organisation, then please have a look at our data driven products and consultancy services.

If you are interested in who we have helped, take a look at our client projects or read our client testimonials.

What would the results of a project tell us? How will the results be presented? Can you provide an example report? These are familiar requests. Here are the results of a business opportunity assessment (examples based on real projects).