Business performance management

A common issue for business managers is not having the information they need.

You've probably invested in systems to support your business. Systems to process sales, deliver customer service and market products and services. But, if they don't deliver the information needed, it's difficult to manage your business.

Turning frustrations into success

A clients growth plans were frustrated by dead-stock and unacceptable levels of customer churn. As a consequence, sales declined and costs increase due to poor stock management.

We delivered a business intelligence solution to manage all aspects of their business. The results:

• Management could see at a glance the performance of the organisation
• Product marketers could accurately manage pricing and product performance
• Sales could target customers with specific propositions
• Marketing communications were targeted, timely and effective

Business intelligence provides performance management

Thwarted by lack of business information? The solution is to invest in Business Intelligence. This technology consolidates data and presents results in clear and consistent reports. With such a solution management can:

• Identify their best performing customers and products
• Compare sales performance by year, month, day and even time of day
• Receive regular reports and cross-tabular analyses

Considerations before implementation

Before implementing Business Intelligence consider how it would work in your organisation:

• Who would use the information?
• What would they be using it for?
• Will it fit into my current systems investment?
• How much does it cost and how quickly will I receive a return?

Using these considerations, develop requirements to ensure you pick the right solution.

Business intelligence technology

There are quite a few technology vendors who sell Business Intelligence software. Some have recently been acquired by the biggest suppliers: SAS, Oracle, SAP, IBM and Microsoft.

NB. If you have Microsoft systems, you probably have access to the technology!

To understand how business intelligence works, view our free guide to delivering business intelligence.