Case study: Chartered Institute of Purchasing & SupplyCIPS objectives were to improve understanding of membership and customers in the UK and beyond:
SolutionA MarketGEM project was undertaken, a combination of database strategy, analytics and market research. MarketGEM not only delivers the 'who, what and when' but answers the question 'why' customers behave as they do. The first task was to provide a Business Opportunity Assessment:
The second stage was to conduct on-line market research:
The third stage was data fusion:
NB. Research was conducted following the codes of the Market Research Society. BenefitsThe results identified:
Armed with this knowledge CIPS is ensuring their marketing strategy addresses:
Find out more about The Chartered Institute of Purchasing & Supply |
Phone: 07956 650 404 contact@information-drivers.comHello and thank you for visiting Information Drivers, I'm David Willis and this is my consultancy. I've been helping businesses improve their sales and marketing performance for over 20 years. To find out how to improve your organisations performance read my Data Blog. MarketGEM is a combination of database strategy, analytics and market research. It not only delivers the 'who, what and when' but answers the question 'why' customers behave as they do. Understand how customers view your organisation, its products and services. How do these views influence purchases? How does your business measures up to those expectations. To find out how this service could benefit your business click here. "The fusion of our customer data with targeted market research has provided real insight. Confirmation of long-held beliefs has been just as useful as the truly new understanding. The MarketGEM project laid a few ghosts to rest. It enabled us to focus on innovative strategies for business growth and membership satisfaction." ~ Brian Ford, Director of Marketing and Communications, The Chartered Institute of Purchasing & Supply |