Case study: EMI - Insight MusicInsight Music's sales were processed by a number of European bureaux. Orders were placed by phone and website with each bureau providing sales reports. Whilst sales from each location were available, they lacked a comprehensive view of business. SolutionA Business Opportunity Assessment™ was undertaken to:
The second stage, was the provision of a central marketing database. A system was developed to provide regular refresh and collation of sales data from each bureau. The solution provided:
BenefitsThe marketing database delivered a comprehensive view of Insight Music's business:
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Telephone: 01494 871 342 contact@information-drivers.comBusiness Opportunity Assessment™ What area of business provides the greatest potential? Which piece of data will deliver the customer insight you're seeking. Gain customer insight. Identify cross sell and up sell opportunities. Support customer retention and aquisition. To find out how this service could benefit your business click here. "The reports generated by Information Drivers have enabled us to make more informed decisions about the business and its processes. As a result we have commissioned further complementary projects." ~ Natalia Norford, Business Development Executive, b-Live Ask for advice about your data and the information you need. Just submit your question to The Data Surgery |