Case study: First National
First National's, motor finance strategy was focused on delivering ever-higher levels of customer service. This also included improved support for its intermediaries. The objective was to build a more effective and cost efficient telesales operation. First National developed an industry specific, multi-channel customer relationship management system (CRM) to support the business. The management team knew that in order to gain the anticipated return on investment, they needed to monitor and manage business performance. SolutionA comprehensive data warehouse was developed to underpin the measurement and management of the CRM programme. The data warehouse specification was written by Information Drivers. The specification was designed to be technology neutral. This approach facilitated an independent assessment of leading data warehousing tools. To maintain objectively, The in-house development team short listed two leading data management tools. After training in both, First National chose Group 1 Data Flow Server (formerly Sagent). The Sagent data management solution was used to develop all data processing requirements. Key to this decision was the ease of use and cost effectiveness of the technology. The data warehouse was developed in-house under the guidance of Information Drivers. Following successful implementation of the motor finance data warehouse:
BenefitsThe data warehouse delivered critical business information:
Find out more about First National |
Telephone: 01494 871 342 contact@information-drivers.com"The reports generated by Information Drivers have enabled us to make more informed decisions about the business and its processes. As a result we have commissioned further complementary projects." ~ Natalia Norford, Business Development Executive, b-Live CMP Information is an international publisher and major events organiser. CMPi delivers targeted integrated business media solutions to around 20 industry sectors. The management team, recognised they were not leveraging the strengths of their vast media empire. They sort external assistance from one of the big four consultancies to address this issue. One of the observations was 'there were probably cross-sell and up-sell opportunities' and CMPI should capitalise on them. That is where Information Drivers came into the project. We delivered actionable results faster and cheaper than the incumbent consultancy. Ask for advice about your data and the information you need. Just submit your question to The Data Surgery |