Case study: Mangotree Marketing

Mangotree is a marketing agency.  Mangotree helps its client's establish their brands, makes them famous and more profitable – easily understood, but not always straightforward to achieve. A key tool in their marketing armoury is the marketing database's we developed. Each solution provides for the collection and analysis of their clients data.

Their approach has two strands - strategic consultancy and full campaign implementation. Whilst some clients cherry-pick one of the two strands, most work with Mangotree across both. They deliver an end-to-end service resulting in targeted communication designed to positively influence a client's business.

To target their clients customers, they needed to:

• Analyse their clients sales data
• Identify potential opportunities
• Execute promotional campaigns.

Not having data specialist resource in-house, Nigel Bruce, Mangotree's MD, identified Information Drivers as having the expertise they required.

Solution

Information Drivers implemented marketing databases for Mangotree clients, providing Mangotree with the capability to:

• Manage on-going collection of client data (customer registrations and promotional responses)
• Undertake detailed data analysis; and
• Plan future communications

In each case the solution included:

• Business requirement definition and technical specification
• Implementation of marketing database: development of data management processes to dedupe customer records, deliver a single contact record for each customer and maintain related contact history; automate refresh of client data
• Client specific reports and analyses
• Delivery of training for business users in terms of use-of-data and querying
• On-going Technical support, as required

Benefits

Mangotree was able to react faster to its client's needs:

• Delivering key performance reports (KPI), analyses and customer insights
• Providing the information to support critical marketing decisions

Find out more about Mangotree Marketing