Case study: Mangotree Marketing

Mangotree is a marketing agency.  Mangotree helps its client's establish their brands, makes them famous and more profitable – easily understood, but not always straightforward to achieve.

A key tool in their marketing armoury is the marketing database's we developed. Each solution provides for the collection and analysis of their clients data.

Their approach has two strands - strategic consultancy and full campaign implementation. Whilst some clients cherry-pick one of the two strands, most work with Mangotree across both. They deliver an end-to-end service resulting in targeted communication designed to positively influence a client's business.

To target their clients customers, they needed to:

  • Analyse their clients sales data
  • Identify potential opportunities
  • Execute promotional campaigns.

Not having data specialist resource in-house, Nigel Bruce, Mangotree's MD, identified Information Drivers as having the expertise they required.

Solution

Information Drivers implemented marketing databases for Mangotree clients, providing Mangotree with the capability to:

  • Manage on-going collection of client data (customer registrations and promotional responses)
  • Undertake detailed data analysis; and
  • Plan future communications

In each case the solution included:

  • Business requirement definition and technical specification
  • Implementation of marketing database: development of data management processes to dedupe customer records, deliver a single contact record for each customer and maintain related contact history; automate refresh of client data
  • Client specific reports and analyses
  • Delivery of training for business users in terms of use-of-data and querying
  • On-going Technical support, as required

Benefits

Mangotree was able to react faster to its client's needs:

  • Delivering key performance reports (KPI), analyses and customer insights
  • Providing the information to support critical marketing decisions

Find out more about Mangotree Marketing

Telephone: 01494 871 342

contact@information-drivers.com

Client Project

CMP Information is an international publisher and major events organiser. CMPi delivers targeted integrated business media solutions to around 20 industry sectors.

The management team, recognised they were not leveraging the strengths of their vast media empire. They sort external assistance from one of the big four consultancies to address this issue.

One of the observations was 'there were probably cross-sell and up-sell opportunities' and CMPI should capitalise on them.

That is where Information Drivers came into the project. We delivered actionable results faster and cheaper than the incumbent consultancy.

Client Feedback

"Information Drivers consistently delivers the solutions we need in a cost effective and timely manner." ~ Nigel Bruce, Managing Director, Mangotree Marketing

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