Clients

Information Drivers helps a variety of organisations transform their data into actionable information. Here are some examples of organisations we've helped:

The Chartered Institute of Purchasing & Supply - Membership

The Chartered Institute of Purchasing & Supply supports individuals and organisations engaged in purchasing and supply chain management. It promotes and develops high standards of professional skill, ability and integrity among its membership.

The Institute was seeking to create better associations with organisations, increase involvement with business leaders, retain and grow membership.

Through detailed data analysis and market research, we helped the Institute achieve its objectives.

Case study: The Chartered Institute of Purchasing & Supply

Yell - Business Directory

Yell had invested in SAP to support its international business.  As part of the implementation SAP Business Warehouse was used to deliver operational reporting.

Despite the extensive reach of SAP/BW, Yell needed to broaden the use of its data for sales and marketing. SAP/BW didn't address these needs in the form Yell required.

We implemented a data warehouse to support Yell's sales and marketing.

Case study: Yell

EMI Insight Music - Music Publisher and Distributor

Insight Music is a on-line music retailer, part of the EMI Group. It creates music compilations for the European mail order market.

Insight Music planned for expansion of sales and direct marketing to support the retail market.

We integrated their European customer data into a single reliable marketing database. With data centralised, we delivered sales analysis and support for direct marketing.

Case study: EMI Insight Music

Penhaligon's - Perfume House and Luxuries Retailer

Penhaligon's is one of the few true perfume houses in the world. It retails unique fine fragrances, crystal scent bottles and silver dressing table accessories. Opulence and exclusivity are it s cornerstones.

Influenced by ownership change, Penhaligon’s new owners wished to rapidly grow the business. The imperative was better information and understanding of where growth opportunities exist.

We demonstrated the benefits of using data, delivering customer insights that highlighted immediate sales opportunities.

Case study: Penhaligon's

b-Live - Career Development & Educational Social Networking

b-live is an innovator in the UK secondary education sector. They help students research and plan their careers using an exciting, stimulating and secure website environment.

They have over 100,000 students on-board with student registrations growing fast. With rapid growth, b-live needed to manage retention rates and student activity.

We delivered a Business Intelligence solution to support b-lives continued growth and success.

Case study: b-Live

The Consortium - Business Supplies

The Consortium is a national procurement and fulfilment business. They serve the Education, Training and Social Care Sectors. The Consortium is a leader in the highly competitive school supplies market.

With thousands of customers and products, it’s a complex business balancing sales with profitability.

The Consortium now have a comprehensive sales and marketing solution. Management can see at a glance the performance of the organisation. Marketing is targeted, timely and effective.

Case study: The Consortium

Business in Berkshire - Business to Business Marketing

Business in Berkshire provides a PR vehicle for businesses looking to gain higher profile in Berkshire.

They help customers by creating compelling on-line news storeys, adverts and PR. The power of their on-line engine increases business interest within the on-line community.

Overwhelmed by a myriad of "stats", they needed to understand how their website was really performing.

Case study: Business in Berkshire

Tankers UK - International Tanker Operator

Tankers UK is an International tanker operator. They manage huge tankers, transporting vast and valuable shipments across the globe.

Tankers commissioned the development of a scheduling system to manage its global fleet. They knew that data quality would be critical to the success.

A complete data audit was conducted and a Business Opportunity Assessment™  undertaken to discover opportunities to increase scheduling potential .

UUNET - Internet Infrastructure and Service Provider

UUNET is one of the oldest and largest Internet service providers. As such it provides a significant amount of the Internet infrastructure.

UUNET has made a huge investment in technology around the Globe. They needed to manage global network traffic on a real-time basis.

Working as member of a wider team with a business partner - we implemented a highly resilient and huge data warehouse. At the last count, it was processing circa 48 million transactions per hour.

UUNET had originally planned and budgeted for a bespoke data warehouse using PL/SQL (a programming language). The time frame for delivery was 6-month.

Our new team, using Informatica, designed, developed and completed testing in just 8 weeks. The team earned an early implementation bonus.

First National - Consumer Finance

First National is a personal finance company. They were implementing CRM to support their customers and intermediaries. The CRM provided support for a more effective and cost efficient telesales operation.

This initiative was a major undertaking. Management recognised that CRM performance must managed to redeem the maximum potential benefits.

We designed their data warehouse and assisted with its development. Subsequently consultancy was provided to other business divisions.

Case study: First National

CSC - Global IT Services

CSC is a global IT services, systems integration and out sourcing business.

CSC had been commissioned to deliver management reporting and analysis solution for a major UK brewery.

The data warehouse component was to be implemented using Group 1's Data Flow ™ Server (formerly Sagent), a data integration, management and analytic platform.

Having considerable knowledge and experience Sagent and its implementation,  Information Drivers delivered tailored training to the CSC consultants.

Training feedback from the consultants: "well though out and good presentation style", "well presented, recommend to others"

CMP Information (United Business Media) - Publisher

CMP Information is an international publisher and major events organiser.  CMPi delivers targeted integrated business media solutions to around 20 industry sectors.

The management team, recognised they were not leveraging the strengths of their vast media empire. They sort external assistance from one of the big four consultancies to address this issue.

One of the observations was "there were probably cross-sell and up-sell opportunities" and CMPI should  capitalise on them.

That is where Information Drivers came into the project. We  delivered actionable results faster and cheaper than the incumbent consultancy.

Case study: CMP Information

Commerzbank - International Banking

Commerzbank is a major German based retail bank.

Working closely with their marketing team and data warehouse team (Andersen Consulting), we implemented a sophisticated campaign management solution.

Mangotree - Marketing Services

Mangotree is a marketing agency.  Mangotree helps its client's establish their brands, makes them famous and more profitable.

A key tool in their marketing armoury is the marketing database's we developed. Each solution provides for the collection and analysis of their clients data.

Case study: Mangotree Marketing

Racal - Defence Electronics

Racal Defence's extensive activities encompass communications, air defence, sensors, optronic systems, naval systems and avionics.

In order to provide management information across its business, Racal developed a data warehouse.

Whilst Racal had the technical capability for its construction, they lacked design experience.

We reviewed Racal's existing system and defined the data warehouse using architected data marts. We also delivered the best working practices to support their in-house developments.

 

Telephone: 01494 871 342

contact@information-drivers.com

Client Feedback

"Being passionate about data, David Willis showed a clear understanding of our requirements and a realistic approach to what was achievable; a true expert in his field, with a genuine and trustworthy approach." ~ Tanja Kuveljic, Managing Director, b-Live

Client Feedback

"We are no longer shooting in the dark and consequently we are confident that improved decision making will result in very significant project payback." ~ Robert Stafford, formerly Finance Director, The Consortium

MarketGEM™

MarketGEM is a combination of database strategy, analytics and market research. It not only delivers the 'who, what and when' but answers the question 'why' customers behave as they do.

Understand how customers view your organisation, its products and services. How do these views influence purchases? How does your business measures up to those expectations.

To find out how this service could benefit your business click here.

Client Feedback

"The fusion of our market research understanding with our customer data has provided real insight.

Confirmation of some long-held beliefs has been just as useful as some of the truly new understanding that has been uncovered.

MarketGEM has also laid a few ghosts to rest enabling us to focus on innovative strategies going forward for generating more business growth and membership satisfaction." ~ Brian Ford, Director of Marketing and Communications, The Chartered Institute of Purchasing & Supply

Client Feedback

"Produced remarkable results in a fraction of the time it had taken one of the global consultancies to identify potential business direction, established true business opportunities based on live data. We were so impressed we commissioned more projects..." ~ Mike Turner, formerly Business Systems Director, CMP Information, a division of United Business media

Business Opportunity Assessment™

What area of business provides the greatest potential? Which piece of data will deliver the customer insight you're seeking.

Gain customer insight. Identify cross sell and up sell opportunities. Support customer retention and aquisition.

To find out how this service could benefit your business click here.

Latest Blog Entries

Being agile in an economic downturn (26 Sep 2008)

It's time to take advantage of the current economic situation. Agile businesses spot the opportunities and identify the threats quicker than others.

Information silos - how many do you have? (15 Sep 2008)

Some organisations struggle to understand what is happening in their business. Typically their information is stored in different information silos. No surprise then, successful organisations have a joined up view of business.

Market research - asking better questions (08 Sep 2008)

We're often asked to complete a questionnaire; to elicit opinions or feedback. What's strange is the information we're asked is often known by the vendor. What about asking better questions?