http://www.information-drivers.com/blog.php The latest news from Information Drivers en Fri, 26 Sep 2008 09:57:38 GMT http://www.information-drivers.com/images/id_passion_small.jpghttp://www.information-drivers.com http://www.information-drivers.com/blog.php#Being_agile_in_an_economic_downturn It's time to take advantage of the current economic situation. Agile businesses spot the opportunities and identify the threats quicker than others. Fri, 26 Sep 2008 09:57:16 GMT http://www.information-drivers.com/blog.php#Information_silos_-_how_many_do_you_have? Some organisations struggle to understand what is happening in their business. Typically their information is stored in different information silos. No surprise then, successful organisations have a joined up view of business. Mon, 15 Sep 2008 11:57:33 GMT http://www.information-drivers.com/blog.php#Market_research_-_asking_better_questions We're often asked to complete a questionnaire; to elicit opinions or feedback. What's strange is the information we're asked is often known by the vendor. What about asking better questions? Mon, 08 Sep 2008 09:35:20 GMT http://www.information-drivers.com/blog.php#Profiting_from_your_data Yes that's right you can profit from your investment in data. A well maintained CRM database provides huge potential for generating repeat business. Are you profiting from your data? Thu, 28 Aug 2008 11:17:09 GMT http://www.information-drivers.com/blog.php#Assessing_data_quality Reliable information requires quality data. CRM data must be high quality to ensure the information it delivers is reliable. Do you run business reports from your CRM? Mon, 18 Aug 2008 09:46:16 GMT http://www.information-drivers.com/blog.php#Business_data_enrichment Data enrichment can help you gain greater understanding of your customers. Appending additional information provides differentiation between apparently similar groups of customers. Mon, 11 Aug 2008 22:02:11 GMT http://www.information-drivers.com/blog.php#Cross-selling_products_and_services Why does a customer buy one thing but not another? I find it fascinating and enjoy searching out their purchasing patterns. Have you wondered why a customer purchases one product but not another? Why would a company buy a product but not a service? Mon, 04 Aug 2008 13:40:34 GMT http://www.information-drivers.com/blog.php#Effective_content_delivers_increased_sales Effective content design delivers new enquiries and more sales. Analysing content with sales data helps you understand customer buying patterns. Mon, 28 Jul 2008 13:41:22 GMT http://www.information-drivers.com/blog.php#FAQ_for_data_terminology Just like all industries there are a myriad of data terms and phrases. You will come across many in literature, articles and websites. The data FAQ will help you understand common data terminolgy. Mon, 21 Jul 2008 10:33:36 GMT http://www.information-drivers.com/ We're passionate about data and keen to share innovative ideas. To receive them and our free guide to generating revenue from your corporate data, subscribe to our newsletter. Mon, 14 Jul 2008 18:48:40 GMT http://www.information-drivers.com/business_opportunity_assessment.php Understanding customer behaviour is essential to effective marketing. But sometimes it is difficult to know where to start. What area of business provides the greatest potential or which piece of data will deliver the customer insight you're seeking. A Business Opportunity Assessment transforms your business data into actionable information. It delivers customer insight and business intelligence. Once implemented, this information improves business decisions and sales and marketing performance. Mon, 14 Jul 2008 18:47:26 GMT http://www.information-drivers.com/free_guide_to_customer_segmentation.php Customers expect suppliers to know who they are, what and when they buy. This information provides the basis for understanding customer purchasing behaviours. Used effectively, successful retention strategies can be developed to influence future purchases. Are you seeking ways to segment your customers? Are you differentiating your customer propositions? This guide describes our proven system for segmenting customers. Mon, 14 Jul 2008 18:46:25 GMT http://www.information-drivers.com/free_guide_to_data_exploitation.php Data exploitation is gaining commercial and competitive advantage through the application of data. Would you like to build a deep understanding of business performance? Would you like to discover latent business opportunities? This guide provides a structured approach to help you exploit your data. Mon, 14 Jul 2008 18:45:20 GMT http://www.information-drivers.com/free_guide_to_delivering_business_intelligence.php Most businesses have customer data stored in sales systems, CRM and websites. These systems provide a fantastic resource for managing business performance. Are you seeking ways to deliver management information? Would you like guidance on how to deliver business intelligence? This guide provides a step-by-step guide to delivering business intelligence. Mon, 14 Jul 2008 18:41:22 GMT http://www.information-drivers.com/blog.php#New_website_for_sales_and_marketing Today we launched our new website complete with new logo. The aim is to provide content that helps you use data to reveal customer insight and improve business performance. Mon, 14 Jul 2008 17:05:24 GMT