http://www.information-drivers.com/blog.php Regularly updated, data analysis ideas and suggestions for a more profitable business, plus tips and techniques for using data and the analytics required to achieve results en Mon, 24 May 2010 09:27:18 GMT http://www.information-drivers.com/images/id_passion_small.jpghttp://www.information-drivers.com http://www.information-drivers.com/blog.php#If_you_knew_what_marketing_doesn't_work,_would_you_keep_doing_it How long does it take us to learn that something just isn't working? Learn how to short cut this process and improve your marketing. Mon, 24 May 2010 09:23:40 GMT http://www.information-drivers.com/blog.php#Are_you_missing_opportunities_by_not_really_knowing_your_customers Let's face it, you expect the shops you regularly buy goods from to know you and your preferences. So how are they maximising those sales opportunities? Thu, 13 May 2010 10:32:12 GMT http://www.information-drivers.com/blog.php#Reduce_inefficiencies_and_increase_value It's certainly a big ask to reduce inefficiencies and at the same time increase value. Can both really be achieved? Mon, 26 Apr 2010 12:08:28 GMT http://www.information-drivers.com/blog.php#Don't_just_market_any_product,_market_your_best_products Here is a simple but effective idea to make sure your best products are marketed to the right people. Wed, 14 Apr 2010 09:39:54 GMT http://www.information-drivers.com/blog.php#Time_to_take_the_gloves_off_with_your_sales_data Boxing clever with your data is critical to successful business. With some possible early signs of an improving business climate, perhaps now is the right time! Mon, 28 Sep 2009 14:20:41 GMT http://www.information-drivers.com/blog.php#Which_customer_segments_are_highly_profitable Have you ever wondered which customer segments perform best? Strangely comparatively few organisations actually know the answer. What can be done to market more profitably? Mon, 21 Sep 2009 14:20:41 GMT http://www.information-drivers.com/blog.php#The_Data_Surgery_-_the_place_to_ask_for_advice_about_data Organisations sometimes need help with their data. Struggling with data quality issues? Perhaps having difficultly extracting the information you need? Whatever the problem just ask the data surgery Tue, 09 Jun 2009 22:46:38 GMT http://www.information-drivers.com/blog.php#Do_you_know_how_many_databases_you_have Like many of the people I talk too, you have probably wondered how much of the information you need on a daily basis is locked away inside those databases? So why isn't it used? Mon, 20 Apr 2009 10:16:11 GMT http://www.information-drivers.com/blog.php#Not_using_corporate_data_should_probably_be_an_offence Businesses sit on huge volumes of customer data: enquiries, financial transactions and service records, but what are they doing with that data? Yes, they report on service level agreements and measuring financial performance, but what is produced that challenges or changes business? Thu, 19 Mar 2009 10:06:38 GMT http://www.information-drivers.com/blog.php#What_are_the_benefits_of_a_customer_retention_strategy It is understood that selling to existing customers is more cost effective than pitching for new business. Supermarkets and companies such as Amazon capitalise on this principal. They know who their customers are, what, when and how much they purchase and use this knowledge to devise propositions that entice customers to return and buy more goods. How could your business benefit? Fri, 06 Mar 2009 13:36:26 GMT http://www.information-drivers.com/blog.php#How_do_clients_rate_your_corporate_value? Have you ever wondered about your clients perception of your organisation? What is the value of your products? How well were your services received? It's best practice to understand their value to your business. But what does your business look like from your clients point of view? This article explains how this may be achieved and an approach for implementation. Mon, 26 Jan 2009 11:13:18 GMT http://www.information-drivers.com/blog.php#Information_needs_for_mergers_and_acquisitions Hardly a week goes by without another high street name filing for administration. Fortunately some rather than closing become subject to merger and acquisition negotiations. What are the information needs for a successful merger or acquisition? What data due diligence is required to underwrite the deal? Tue, 30 Dec 2008 12:37:43 GMT http://www.information-drivers.com/blog.php#What_do_customers_ultimately_buy? When speaking about data, I often refer to supermarkets and on-line retailers. They know when and what you purchased and value this information. So how could this be applied to your business? Fri, 19 Dec 2008 12:05:48 GMT http://www.information-drivers.com/blog.php#What_results_should_you_expect_in_2009? No doubt you are probably planning your marketing strategy for 2009. If not quite yet, may be your considering the information you will need: Who were your lowest and highest value customers in 2008? Which customers do you want to be with you in 2009? How are you going to increase their value to your business? Here are a few thoughts to help you formulate your ideas. Tue, 02 Dec 2008 10:00:01 GMT http://www.information-drivers.com/blog.php#Selling_what_your_customers_want Does it come as a surprise that businesses run into difficulties when they don't sell enough of what customers want? Probably not, but it's sad to see in the news that two major retailers failed. With 20:20 hindsight, could they have seen this coming? Probably, but what about other businesses? Not just retailers, but those who sell a range of products and services. How well informed are they about their customer purchasing habits? Thu, 27 Nov 2008 11:52:19 GMT http://www.information-drivers.com/blog.php#In_search_of_a_competitive_edge Sometimes that elusive piece of information doesn't appear when you need it. Given the economic turmoil, now's the time to have a competitive edge. Use your data to develop an advantage over your competitors. Sun, 16 Nov 2008 18:01:52 GMT http://www.information-drivers.com/blog.php#Venn_and_the_power_of_relationships How did your best customers respond to your latest campaign? Where is the greatest opportunity to do more business? Venn diagram's are a simple yet powerful method for answering these questions. Tue, 28 Oct 2008 10:51:13 GMT http://www.information-drivers.com/blog.php#Targeted_mailings_deliver_greater_ROI Think back to when you last received a sales proposition. Was it specific to your situation and did you respond positively? You might not have taken up the offer, but you probably felt positive about that organisation. Isn't that how we all want our prospective customers to feel? So how do you target your audience with specific propositions? Fri, 17 Oct 2008 09:24:55 GMT http://www.information-drivers.com/blog.php#Being_agile_in_an_economic_downturn It's time to take advantage of the current economic situation. Agile businesses spot the opportunities and identify the threats quicker than others. Fri, 26 Sep 2008 09:57:16 GMT http://www.information-drivers.com/blog.php#Information_silos_-_how_many_do_you_have? Some organisations struggle to understand what is happening in their business. Typically their information is stored in different information silos. No surprise then, successful organisations have a joined up view of business. Mon, 15 Sep 2008 11:57:33 GMT http://www.information-drivers.com/blog.php#Market_research_-_asking_better_questions We're often asked to complete a questionnaire; to elicit opinions or feedback. What's strange is the information we're asked is often known by the vendor. What about asking better questions? Mon, 08 Sep 2008 09:35:20 GMT http://www.information-drivers.com/blog.php#Profiting_from_your_data Yes that's right you can profit from your investment in data. A well maintained CRM database provides huge potential for generating repeat business. Are you profiting from your data? Thu, 28 Aug 2008 11:17:09 GMT http://www.information-drivers.com/blog.php#Assessing_data_quality Reliable information requires quality data. CRM data must be high quality to ensure the information it delivers is reliable. Do you run business reports from your CRM? Mon, 18 Aug 2008 09:46:16 GMT http://www.information-drivers.com/blog.php#Business_data_enrichment Data enrichment can help you gain greater understanding of your customers. Appending additional information provides differentiation between apparently similar groups of customers. Mon, 11 Aug 2008 22:02:11 GMT http://www.information-drivers.com/blog.php#Cross-selling_products_and_services Why does a customer buy one thing but not another? I find it fascinating and enjoy searching out their purchasing patterns. Have you wondered why a customer purchases one product but not another? Why would a company buy a product but not a service? Mon, 04 Aug 2008 13:40:34 GMT http://www.information-drivers.com/blog.php#Effective_content_delivers_increased_sales Effective content design delivers new enquiries and more sales. Analysing content with sales data helps you understand customer buying patterns. Mon, 28 Jul 2008 13:41:22 GMT http://www.information-drivers.com/blog.php#FAQ_for_data_terminology Just like all industries there are a myriad of data terms and phrases. You will come across many in literature, articles and websites. The data FAQ will help you understand common data terminolgy. Mon, 21 Jul 2008 10:33:36 GMT http://www.information-drivers.com/ We're passionate about data and keen to share innovative ideas. To receive them and our free guide to generating revenue from your corporate data, subscribe to our newsletter. Mon, 14 Jul 2008 18:48:40 GMT http://www.information-drivers.com/business_opportunity_assessment.php Understanding customer behaviour is essential to effective marketing. But sometimes it is difficult to know where to start. What area of business provides the greatest potential or which piece of data will deliver the customer insight you're seeking. A Business Opportunity Assessment transforms your business data into actionable information. It delivers customer insight and business intelligence. Once implemented, this information improves business decisions and sales and marketing performance. Mon, 14 Jul 2008 18:47:26 GMT http://www.information-drivers.com/free_guide_to_customer_segmentation.php Customers expect suppliers to know who they are, what and when they buy. This information provides the basis for understanding customer purchasing behaviours. Used effectively, successful retention strategies can be developed to influence future purchases. Are you seeking ways to segment your customers? Are you differentiating your customer propositions? This guide describes our proven system for segmenting customers. Mon, 14 Jul 2008 18:46:25 GMT http://www.information-drivers.com/free_guide_to_data_exploitation.php Data exploitation is gaining commercial and competitive advantage through the application of data. Would you like to build a deep understanding of business performance? Would you like to discover latent business opportunities? This guide provides a structured approach to help you exploit your data. Mon, 14 Jul 2008 18:45:20 GMT http://www.information-drivers.com/free_guide_to_delivering_business_intelligence.php Most businesses have customer data stored in sales systems, CRM and websites. These systems provide a fantastic resource for managing business performance. Are you seeking ways to deliver management information? Would you like guidance on how to deliver business intelligence? This guide provides a step-by-step guide to delivering business intelligence. Mon, 14 Jul 2008 18:41:22 GMT http://www.information-drivers.com/blog.php#New_website_for_sales_and_marketing Today we launched our new website complete with new logo. The aim is to provide content that helps you use data to reveal customer insight and improve business performance. Mon, 14 Jul 2008 17:05:24 GMT