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Yell had invested in SAP to support its international business. As part of the implementation SAP Business Warehouse was used to deliver operational reporting. Despite the extensive reach of SAP/BW, Yell needed to broaden the use of its data for sales and marketing. SAP/BW didn't address these needs in the form Yell required. We implemented a data warehouse to support Yell's sales and marketing.
"We are no longer shooting in the dark and consequently we are confident that improved decision making will result in very significant project payback." ~ Robert Stafford, formerly Finance Director, The Consortium |
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Office location: Chalfont St Giles, Buckinghamshire - serving clients in London, The Midlands and The South of England