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Client Feedback

"The fusion of our market research understanding with our customer data has provided real insight.

Confirmation of some long-held beliefs has been just as useful as some of the truly new understanding that has been uncovered.

MarketGEM has also laid a few ghosts to rest enabling us to focus on innovative strategies going forward for generating more business growth and membership satisfaction." ~ Brian Ford, Director of Marketing and Communications, The Chartered Institute of Purchasing & Supply

CIPS case study

Client Project

First National is a personal finance company. They were implementing CRM to support their customers and intermediaries. The CRM provided support for a more effective and cost efficient telesales operation.

This initiative was a major undertaking. Management recognised that CRM performance must managed to redeem the maximum potential benefits.

We designed their data warehouse and assisted with its development. Subsequently consultancy was provided to other business divisions.

First National case study

Office location: Chalfont St Giles, Buckinghamshire - serving clients in London, The Midlands and The South of England