Free guide to delivering business intelligenceYour organisation has probably invested in systems to support your business. Systems to process sales, deliver customer service and market products and services. But, if they don't deliver the information needed, it's difficult to measure business performance. This guide is designed to help you deliver business intelligence. Systems and business processesIt may seem obvious, but before getting embroiled in data, it is essential to understand how a business operates:
Most organisations have more than one system that contains customer information; from departmental databases and spreadsheets, through to websites and sales systems. Identify the possible sources of data:
Audit and appraise your organisations dataReview each source, auditing its content to establish is currency and value. The goal is to understand what each set of data means and how together it provides a complete picture of your business:
Against each data source, highlight any issues concerning data quality or integrity that may affect the use of the data for marketing or analytical purposes. Considerations before implementationBefore implementing Business Intelligence consider how it would work in your organisation:
Using these considerations, develop requirements to ensure you pick the right solution. Business intelligence technologyThere are quite a few technology vendors who sell Business Intelligence software. Some have recently been acquired by the biggest suppliers: SAS, Oracle, SAP, IBM and Microsoft. NB. If you have Microsoft systems, you probably have access to the technology! Taking actionWe have found that it is essential to have a business sponsor for all our projects. Projects led by IT, how ever well meaning, will be fraught with issues. You need cooperation across the business to achieve the greatest success. These steps can make all the difference to the projects success. Would you like some help with your project? If that's a yes, we are just a email or phone call away (contact details top right of this page). Wishing you success in your project. |
Telephone: 01494 871 342 contact@information-drivers.com"Produced remarkable results in a fraction of the time it had taken one of the global consultancies to identify potential business direction, established true business opportunities based on live data. We were so impressed we commissioned more projects..." ~ Mike Turner, formerly Business Systems Director, CMP Information, a division of United Business media First National is a personal finance company. They were implementing CRM to support their customers and intermediaries. The CRM provided support for a more effective and cost efficient telesales operation. This initiative was a major undertaking. Management recognised that CRM performance must managed to redeem the maximum potential benefits. We designed their data warehouse and assisted with its development. Subsequently consultancy was provided to other business divisions. Ask for advice about your data and the information you need. Just submit your question to The Data Surgery |