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"The fusion of our market research understanding with our customer data has provided real insight. Confirmation of some long-held beliefs has been just as useful as some of the truly new understanding that has been uncovered. MarketGEM has also laid a few ghosts to rest enabling us to focus on innovative strategies going forward for generating more business growth and membership satisfaction." ~ Brian Ford, Director of Marketing and Communications, The Chartered Institute of Purchasing & Supply
CMP Information is an international publisher and major events organiser. CMPi delivers targeted integrated business media solutions to around 20 industry sectors. The management team, recognised they were not leveraging the strengths of their vast media empire. They sort external assistance from one of the big four consultancies to address this issue. One of the observations was 'there were probably cross-sell and up-sell opportunities' and CMPI should capitalise on them. That is where Information Drivers came into the project. We delivered actionable results faster and cheaper than the incumbent consultancy. |
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Office location: Chalfont St Giles, Buckinghamshire - serving clients in London, The Midlands and The South of England