 Giving you the customer insight to sell moreWelcome to Information Drivers, specialists in transforming business data into actionable information. We use data to deliver customer insight and business intelligence. Once implemented, this information improves business decisions and sales and marketing performance.
Find out how these businesses use data to support business decisions. Information Drivers works with:
Information Drivers helps organisations leverage their data: 360 customer view | Business intelligence | Business performance management | Cross-sell and up-sell propositions | Customer segmentation | Data exploitation | Data warehouse | Increasing sales conversion | Market basket analysis | Product promotion | Understanding customer behaviour Free guide to delivering business intelligenceMost businesses have customer data stored in sales systems, CRM and websites. These systems provide a fantastic resource for managing business performance.
This guide provides a step-by-step guide to delivering business intelligence. View our free guide to delivering business intelligence Free guide to data exploitationWhat is data exploitation? It's "gaining commercial and competitive advantage through the application of data".
This guide provides a structured approach to help you exploit your data. The expectation is that you know your best customers and products. If not, you might like to view our free guide to delivering business intelligence. View our free guide to data exploitation Free guide to customer segmentationCustomers expect suppliers to know who they are, what and when they buy. This information provides the basis for understanding customer purchasing behaviours. Used effectively, successful retention strategies can be developed to influence future purchases.
This guide describes our proven system for segmenting customers. View our free guide to customer segmentation |
Telephone: 01494 871 342 contact@information-drivers.com
"The fusion of our market research understanding with our customer data has provided real insight. Confirmation of some long-held beliefs has been just as useful as some of the truly new understanding that has been uncovered. MarketGEM has also laid a few ghosts to rest enabling us to focus on innovative strategies going forward for generating more business growth and membership satisfaction." ~ Brian Ford, Director of Marketing and Communications, The Chartered Institute of Purchasing & Supply Being agile in an economic downturn (26 Sep 2008) It's time to take advantage of the current economic situation. Agile businesses spot the opportunities and identify the threats quicker than others.
Information silos - how many do you have? (15 Sep 2008) Some organisations struggle to understand what is happening in their business. Typically their information is stored in different information silos. No surprise then, successful organisations have a joined up view of business.
Market research - asking better questions (08 Sep 2008) We're often asked to complete a questionnaire; to elicit opinions or feedback. What's strange is the information we're asked is often known by the vendor. What about asking better questions?
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Office location: Chalfont St Giles, Buckinghamshire - serving clients in London, The Midlands and The South of England