Customer data analysis - insights for more sales!

Information Drivers is an information management consultancy. With 20 years experience, we specialise in analysis of customer buying trends and delivery of insights that increase sales.

We've helped local businesses and major brands move from a position of losing customers to generating £millions of sales by using better customer information.

What would you do with better information?

• Retain more customers?
• Target your marketing propositions?
• Generate more business?

Like our clients, with better information you could probably be doing all of these and more.

To find out how they use their data, view our client list (each case study highlights the challenges and benefits achieved).

Customer insight delivered for: business supplies, charity, professional institute, entertainment, pharmaceutical, public sector, publishing, finance, banking and retail.

Lots of data but not the right information about your customers? If that's a yes,  call David Willis directly on: 07956 650 404 or send him an email: david.willis@information-drivers.com.

Latest blog entries

Considerations for de-duping customer records (30 Jan 2012)

It’s not uncommon for there to be duplicate customer records within a database, but it’s far from ideal. Briefly how do they get there, what’s gone wrong? The biggest culprit is poor data entry, a customer service clerk who miss heard and didn’t verify the details, poor spelling and customer typo’s entering their details into [...]

How to implement market basket analysis? (20 Dec 2011)

If your business sells a mix of products to your customers, then it is essential to understand in what combination they make their purchases. Enter market basket analysis; the means to provide insight into product purchasing habits. A ’basket’ normally applies to a single order, but there is no reason why it should be restricted, a [...]

How to increase sales using data? (07 Dec 2011)

Why do customers buy one thing but not another? I find it fascinating and enjoy searching out their purchasing patterns. Have you ever wondered why a customer purchases one item but not another or perhaps buys a product but not an associated service? Chances are the data you need to provide this information is available within your [...]

How to retain more customers using sales data? (01 Dec 2011)

To retain more customers, you first need to measure your customer retention. A good place to start is to decide on who are your best customers, those you might be happy to see go and everyone else in between. Taking a classic retail approach, consider how recently they purchased products or services, how often they buy [...]

Here is a list of further articles to help you leverage your corporate data:

360 customer view | Business intelligence | Business performance management | Cross-sell and up-sell propositions | Customer segmentation | Recency, Frequency and Value | Data exploitation | Data warehouse | Increasing sales conversion | Market basket analysis | Product promotion | Understanding customer behaviour | Results of a Business Opportunity Assessment | Customer lifetime value

Actionable results from data analysis

Sometimes it is difficult to know where to start. What area of business provides the greatest potential? Which piece of data will deliver the customer insight you're seeking? To service this common need, the Business Opportunity Assessment was developed.

The Business Opportunity Assessment releases the inherent value locked inside your data. It delivers customer insight and business intelligence that directs sales and marketing strategy. The results provide immediately actionable opportunities to improve and increase business.

What would the results of a project tell us? How will the results be presented? Here are the results of a business opportunity assessment with examples based on real projects!