Giving you the customer insight to sell more

Information Drivers mine corporate data to deliver actionable information that increases business performance. Technical specialists with sound understanding of sales and marketing issues, they know where to find the golden nuggets of opportunity hidden in complex systems.

Information Drivers provide the customer insight necessary to target marketing propositions, increase sales and retain more profitable customers.

What could you do with better information?

• Retain more customers?
• Target your marketing propositions?
• Generate more business?

Like our clients, with better information you could be doing all of these and more. To find out how they use their data, view our client list (each case study highlights the challenges and benefits achieved).

Customer insight delivered for: business supplies, charity, professional institute, entertainment, pharmaceutical, public sector, publishing, finance, banking and retail.

The data surgery

Recognising that organisations sometimes need help with their data, we've opened The Data Surgery. Some businesses struggle with data quality issues. Others may have difficultly extracting the information they need. Whatever your issue, with 20 years experience of systems and data, we can help solve your problem. All it takes is a visit to The Data Surgery.

Latest blog entries

The Data Surgery - the place to ask for advice about data or information needs (09 Jun 2009)

Organisations sometimes need help with their data. Struggling with data quality issues? Perhaps having difficultly extracting the information you need? Whatever the problem just ask the data surgery

Do you know how many databases you have? (20 Apr 2009)

Like many of the people I talk too, you have probably wondered how much of the information you need on a daily basis is locked away inside those databases? So why isn't it used?

Not using corporate data should probably be an offence (19 Mar 2009)

Businesses sit on huge volumes of customer data: enquiries, financial transactions and service records, but what are they doing with that data? Yes, they report on service level agreements and measuring financial performance, but what is produced that challenges or changes business?

What are the benefits of a customer retention strategy? (06 Mar 2009)

It is understood that selling to existing customers is more cost effective than pitching for new business. Supermarkets and companies such as Amazon capitalise on this principal. They know who their customers are, what, when and how much they purchase and use this knowledge to devise propositions that entice customers to return and buy more goods. How could your business benefit?

Here is a list of further articles to help you leverage your corporate data:

360 customer view | Business intelligence | Business performance management | Cross-sell and up-sell propositions | Customer segmentation | Recency, Frequency and Value | Data exploitation | Data warehouse | Increasing sales conversion | Market basket analysis | Product promotion | Understanding customer behaviour | Results of a Business Opportunity Assessment | Customer lifetime value

Actionable results from data analysis

Sometimes it is difficult to know where to start. What area of business provides the greatest potential? Which piece of data will deliver the customer insight you're seeking? To service this common need, the Business Opportunity Assessment was developed.

The Business Opportunity Assessment releases the inherent value locked inside your data. It delivers customer insight and business intelligence that directs sales and marketing strategy. The results provide immediately actionable opportunities to improve and increase business.

What would the results of a project tell us? How will the results be presented? Here are the results of a business opportunity assessment with examples based on real projects!