Links

 

Database Marketing Counsel - Database marketing

Database Marketing Counsel is a specialist marketing consultancy. DMC helps businesses achieve success using a data-driven approach to sales and marketing.

Managing consultant Michael Collins, a chartered marketer, will cut through the jargon and hype. His sound strategic approach bridges the gap between commercial requirement and sound data management.

DMC is our partner for data strategy and database marketing. Together we ensure clients receive the right mix of marketing and technical expertise to achieve their business goals.

Database Marketing Counsel

Ecademy - Business networking

Ecademy is a social network for business people. It connects people on-line and off-line, locally and globally. It's an excellent platform for networking and sharing knowledge. You can view David's personal profile here on Ecademy.

Ecademy

Refer-On - Business networking

Refer-On is a networking organization that helps its members thrive. There are weekly breakfast meetings, as well as evening networking opportunities.

It's a great place to meet local business people and other useful contacts face to face.

"What I particularly like is the way Refer-On members help each other. Not just with referrals but with business development" ~ David Willis

Refer-On  

The Marketing Compass - Small business marketing

The Marketing Compass is Nigel Temple's marketing mastermind group.  It is exclusively for small business owners. The focus is on low cost marketing concepts - as these are the most effective techniques.

"Having joined, I am reaping the rewards of step-by-step professional advice and feedback on my marketing activities. Brilliant - thank you Nigel” ~ David Willis

The Marketing Compass  

 

Telephone: 01494 871 342

contact@information-drivers.com

Client Feedback

"We are no longer shooting in the dark and consequently we are confident that improved decision making will result in very significant project payback." ~ Robert Stafford, formerly Finance Director, The Consortium

Client Project

Yell had invested in SAP to support its international business. As part of the implementation SAP Business Warehouse was used to deliver operational reporting.

Despite the extensive reach of SAP/BW, Yell needed to broaden the use of its data for sales and marketing. SAP/BW didn't address these needs in the form Yell required.

We implemented a data warehouse to support Yell's sales and marketing.