Links
Database Marketing Counsel - Database marketing
Ecademy - Business networking
Refer-On - Business networking
The Marketing Compass - Small business marketing
|
Telephone: 01494 871 342 contact@information-drivers.com"We are no longer shooting in the dark and consequently we are confident that improved decision making will result in very significant project payback." ~ Robert Stafford, formerly Finance Director, The Consortium Yell had invested in SAP to support its international business. As part of the implementation SAP Business Warehouse was used to deliver operational reporting. Despite the extensive reach of SAP/BW, Yell needed to broaden the use of its data for sales and marketing. SAP/BW didn't address these needs in the form Yell required. We implemented a data warehouse to support Yell's sales and marketing. |