Welcome to MarketGEM™ a fusion of database strategy, analytics, qualitative and quantitative research.

All to often organisations struggle to understand their customer’s needs. As a consequence they miss opportunities to further business, expand relationships and maximise revenue potential.

MarketGEM™ is a new hybrid tool for your marketing armoury. It's a subtle combination of database strategy, analytics and market research. Not only does it deliver the "who, what, when and how" but answers the question "why" customers behave as they do.

The results, identify how customers view an organisation, its products and services. They show how these views influence purchases and ultimately how they as a business measure up to those expectations.

Armed with this knowledge organisations can ensure their marketing strategy addresses these issues. They can pre-empt customer churn, increase business with existing customers and support new business development.

A MarketGEM™ project delivers specific details of opportunities e.g. who to contact and what proposition to present, so the business can act upon the results and benefit immediately from the project.

GROWTH

Increase sales to current customers
Find new customers
Increase turnover and profit
Develop new products and open up new markets

EFFECTIVENESS

Avoid bad business
Apply practical marketing strategies
Target specific customer/client sectors
Maximise your marketing budget
Customer retention & loyalty

MARKET SHARE

Maintain and increase market share
Develop a competitive edge
Prevent market share erosion
Gain rapid share of new markets

Are some of these business imperatives relevant to your organisation? Would you like to see improvements in these areas? If that's a yes, do get in contact, to arrange an informal discussion, we'd be pleased to help.

If you would just like some more information then contact us, let us know what you would like and we'll send you the information you need.

NEWS

The Insight Show 2008

18th - 19th November 2008 - MarketGEM will be exhibiting at the Insight Show. As members of the Independent Consultants Group (ICG), we will be based within the ICG village.

The ICG offers a wealth of expertise and an alternative to larger research companies. It comprises over 300 consultants in market research and related areas.

The International Direct Marketing Fair 08

30 April 2008 - MarketGEM presented "Data Fusion – the final frontier" at The International Direct Marketing Fair. Our presentation was delivered by Michael Collins on Wednesday 30 April at 12:15 - 13:00

The Chartered Institute of Purchasing & Supply

4th February 2008 - MarketGEM awarded project by The Chartered Institute of Purchasing & Supply.

MarketGEM was chosen for its approach; supporting the Institutes strategic plan, increased understanding of membership and customers, comprehensive data analysis, market research and data fusion, delivering in-depth knowledge and insight.