Products that deliver customer insight

Some of Information Drivers clients wanted a fast start. They understood that valuable information lay dormant within their systems. It was just a matter of unlocking the potential.

Business Opportunity Assessment™

Understanding customer behaviour is essential to effective marketing. But sometimes it is difficult to know where to start. What area of business provides the greatest potential or which piece of data will deliver the customer insight you're seeking.

Our Business Opportunity Assessment service releases the inherent value locked away in your data:

• Don't miss valuable opportunities to do further business
• Expand customer relationships
• Maximise revenue potential
• Improve marketing communications and promotions
• Identify new opportunities for revenue generation

To find out how this service could benefit your business, view details of the Business Opportunity Assessment.

MarketGEM™

MarketGEM helps organisations understand what motivates their customers. It's a combination of database strategy, analytics and market research. MarketGEM not only delivers the "who, what & when" but answers the question "why" customers behave as they do.

Market research is often run in isolation to the rest of the business. Customer anonymity may be a driver, but the results still need to be applied to the business. MarketGEM takes a different approach to traditional market research:

• First your customer data undergoes in-depth analysis
• Second external qualification and profiling data is applied where appropriate
• Third market research is designed to fill in the knowledge gaps

The MarketGEM results help businesses:

• Understand how customers view their organisation, its products and services
• How these views influence purchases; and
• Ultimately how they as a business measure up to those expectations

To find out how this service could benefit your business, view details of MarketGEM.