Products that deliver customer insightSome of Information Drivers clients wanted a fast start. They understood that valuable information lay dormant within their systems. It was just a matter of unlocking the potential. Business Opportunity Assessment™Understanding customer behaviour is essential to effective marketing. But sometimes it is difficult to know where to start. What area of business provides the greatest potential or which piece of data will deliver the customer insight you're seeking. Our Business Opportunity Assessment service releases the inherent value locked away in your data: To find out how this service could benefit your business, view details of the Business Opportunity Assessment. MarketGEM™MarketGEM helps organisations understand what motivates their customers. It's a combination of database strategy, analytics and market research. MarketGEM not only delivers the "who, what & when" but answers the question "why" customers behave as they do. The MarketGEM results help businesses:
To find out how this service could benefit your business, view details of MarketGEM. Project resultsWhat would the results of a project tell us? How will the results be presented? Can you provide an example report? These are familiar requests. Here are the results of a business opportunity assessment (examples based on real projects). |
Telephone: 01494 871 342 contact@information-drivers.com"Our implementation was fully supported by Information Drivers – from initial scoping, implementation, and training, through to ‘go-live’ and beyond. Very good technical and marketing knowledge from our consultants has put us in a strong position to translate valuable data into business benefits." ~ Neil Jones, formerly Project Manager, The Consortium Insight Music is a on-line music retailer, part of the EMI Group. It creates music compilations for the European mail order market. Insight Music planned for expansion of sales and direct marketing to support the retail market. We integrated their European customer data into a single reliable marketing database. With data centralised, we delivered sales analysis and support for direct marketing. Ask for advice about your data and the information you need. Just submit your question to The Data Surgery |