Services that deliver information solutions

Information Drivers helps organisations transform their data into actionable information. We provide a range of consultancy services that deliver compelling insights and informed business decisions.

Sales and marketing data analysis

Using your data, we help you deliver valuable opportunities to do further business. Once implemented, this information will improve customer understanding and maximise revenue potential.

No matter where data is located, it can be used to provide the information you need. As a result you can expect to increase sales and marketing performance:

• Analyse customer value - absolute and customer lifetime value
• Assess product performance - sales, quantities and gross margin
• Provide train-of-thought investigation
• Profile customers and deliver segmentation
• Score customers: Recency, frequency and value
• Identify and quantify specific cross-sell and up-sell opportunities
• Analyse customer acquisition and retention (customer churn)

Information requirements and design specification

Has your organisation embarked on a data project or is this under consideration? Information Drivers can support your team and help ensure project success:

• Data audit, appraisal and systems inventory
• Dimensional Modelling with the business users
• Solution specification and terms of reference
• Facilitating in the requirements gathering process
• Relational database design
• Data extraction requirements
• Flexible reporting specifications and considerations for WEB reporting
• Systems Integration, encompassing the needs of data consumers

Technology selection

Information Drivers can help you select the technology that gives you the best return for your investment:

• Data management
• Data extraction, transformation & loading (ETL)
• Analysis & Reporting Business Intelligence (OLAP)
• Exploration Warehouse
• Data mining
• Customer Relationship Management

Implement sales and marketing solutions

Information Drivers has a proven track record of implementing successful information solutions. We enjoy working with our clients, together we deliver timely and cost effective projects.  If you need an extra pair of hands to complete a complex task, Information Drivers can help.

Information Drivers can take on the whole implementation, leaving you time to focus on business. When managing a whole project, we typically work to an agreed objective for a fixed fee.

We have proven experience of delivering:

• Marketing data analysis solutions
• Business intelligence (OLAP)
• Campaign, contact and communication management
• Data warehouses including data marts with real-time data
• Prototyping for proof of concept and validation against product selection criteria

Project results

What would the results of a project tell us? How will the results be presented? Can you provide an example report? These are familiar requests. Here are the results of a business opportunity assessment (examples based on real projects).