Site map

Information Drivers home page (13 Oct 2009)

Information Drivers is an information management consultancy. With 20 years experience, we specialise in analysis of customer buying trends and delivery of insights that increase sales. We've helped local businesses and major brands move from a position of loosing customers to generating millions of sales by using better customer information. "

About Us (02 Dec 2008)

Established as an independent consultancy in 1998, Information Drivers helps a variety of organisations use their data to drive sales and marketing.

Blog (01 Oct 2009)

Here you will find data analysis ideas and suggestions for a more profitable business. In each post there are tips and techniques for using data and the analytics required to achieve results.

RSS Feed (28 Sep 2009)

RSS version of our Blog - again here you will find data analysis ideas and suggestions for a more profitable business. In each post there are tips and techniques for using data and the analytics required to achieve results.

Contact Us (01 Oct 2008)

How to get in contact with us

About David Willis (17 Sep 2008)

David established Information Drivers as an independent consultancy in 1998. With a strong track record in helping organisations develop information management solutions, he seized the opportunity to create his own consultancy.

Privacy policy (03 Feb 2009)

Our privacy policy for this website

Terms of use (03 Feb 2009)

Our terms of use for this website

Services (30 Dec 2008)

Services that deliver information solutions

The data surgery (29 Jun 2009)

Ask for advice about your data and the information you need. Just submit your question to The Data Surgery

360 customer view (17 Sep 2008)

It's common to have multiple systems with customer information stored in each. Systems that process sales, deliver customer service and market products and services. With multiple systems, you may have difficultly achieving a complete customer view.

Business intelligence (17 Sep 2008)

Business intelligence delivers the means to analyse performance of an organisation, it's customers and products. If you are familiar with spreadsheets, you may have used a pivot-table to analyse figures. Business intelligence provides a similar form of analysis.

Business performance management (17 Sep 2008)

You've probably invested in systems to support your business. Systems to process sales, deliver customer service and market products and services. But, if they don't deliver the information needed, it's difficult to manage your business.

Cross-sell and up-sell propositions (13 Aug 2009)

The hub of your business is probably the sales system. The sales system is a fantastic resource for understanding your customers. It contains the information you need to better understand purchasing behaviours: the who, when and what was purchased.

Customer segmentation (10 Mar 2009)

We are not all the same and neither are our customers! So it should come as no surprise that customer segmentation is key to ensuring you market successfully to your customers; right message at the right time.

Data exploitation (17 Sep 2008)

Data exploitation is "gaining commercial and competitive advantage through the application of data". It's exploiting corporate data where ever it is held, fusing it with on-line , in-house and external data, to build a deep understanding of business and the opportunities it presents.

Data warehouse (17 Sep 2008)

A data warehouse is a copy of reference and transaction data specifically structured for query and analysis. Typically, it combines data from disparate systems, providing a complete view of business.

Increasing sales conversion (17 Sep 2008)

The best propositions will achieve greatest success when directed to the right customer at the right time - but who are they, what propositions and when should they be sent?

Market basket analysis (23 Mar 2009)

Market basket analysis identifies customers purchasing habits. It provides insight into the combination of products within a customers 'basket'.

Product promotion (17 Sep 2008)

The sales system offers huge potential. It contains the information you need to better understand purchasing behaviours: the who, when and what was purchased. This customer understanding will provide sound direction for marketing activities.

Understanding customer behaviour (13 Aug 2009)

What all our clients have in common is their use of data to market more effectively. Their investment in translating data into information supports their marketing strategy and delivers actionable information to generate profitable marketing campaigns.

Products (02 Dec 2008)

Products that deliver customer insight

Business Opportunity Assessment (27 Nov 2008)

The Business Opportunity Assessment releases the inherent value locked inside your data. It delivers customer insight and business intelligence. The results provide immediately actionable opportunities to improve your sales and marketing.

Business Opportunity Assessment Results (27 Nov 2008)

The results of a Business Opportunity Assessment

MarketGEM (22 Oct 2008)

MarketGEM is a combination of database strategy, analytics and market research. It not only delivers the 'who, what and when' but answers the question 'why' customers behave as they do.

Sales results from corporate data (09 Mar 2009)

By better understanding the information about customers, what and when they buy and what they do not, allows companies to put in place and execute sales strategies that generate more business and greater profit.

Clients (06 Mar 2009)

Information Drivers helps a variety of organisations transform their data into actionable information. Here are some examples of organisations we've helped.

Client testimonials (13 Aug 2009)

Here are some are some examples of client feedback from the projects we delivered

Case study: Business in Berkshire (09 Jun 2009)

Business in Berkshire provides a PR vehicle for businesses looking to gain higher profile in Berkshire and, from a search engine perspective, across the Globe.

Case study: b Live (09 Jun 2009)

b-live is an innovator in the UK secondary education sector. They help students research and plan their careers using an exciting, stimulating and secure website environment.

Case study: The Chartered Institute of Purchasing and Supply (09 Jun 2009)

The Chartered Institute of Purchasing and Supply supports individuals and organisations engaged in purchasing and supply chain management. It promotes and develops high standards of professional skill, ability and integrity among its membership.

Case study: CMP Information (09 Jun 2009)

CMP Information is an international publisher and events organiser. CMPi delivers targeted integrated business media solutions to around 20 industry sectors.

Case study: EMI Insight Music (09 Jun 2009)

Insight Music is a on-line music retailer. It creates music compilations for the European mail order market.

Case study: First National (13 Aug 2009)

First National is one of the UK's leading personal finance companies. They have over half a million customers, lending circa more than a billion pounds per year.

Case study: Mangotree Marketing (09 Jun 2009)

A member of the EMI Group, Insight Music planned for expansion of sales and direct marketing to support the retail market. Established in 1995, Insight Music was the biggest music only direct response TV advertiser in Europe.

Case study: Penhaligon's (09 Jun 2009)

Penhaligon's is one of the few true perfume houses in the world. It retails unique fine fragrances, crystal scent bottles and silver dressing table accessories. Opulence and exclusivity are it s cornerstones.

Case study: The Consortium (09 Jun 2009)

The Consortium is a national procurement and fulfilment business. They serve the Education, Training and Social Care Sectors. The Consortium is a leader in the highly competitive school supplies market.

Case study: Yell (09 Jun 2009)

Yell is a leading international directories business operating in the classified advertising market through printed, on-line and phone media in the UK and the US.

Free guide to customer segmentation (17 Sep 2008)

Customer segmentation is at the heart of direct marketing. It is key to ensuring you market successfully to your customers; right message at the right time. This guide is designed to help you build customer segmentation.

Free guide to data exploitation (17 Sep 2008)

Data is a fantastic resource, volumes of data are exploding and with it, there is huge potential for tapping into the valuable insights it contains. By data exploitation we mean gaining commercial and competitive advantage through the application of data. This guide is designed to help you exploit your data.

Free guide to delivering business intelligence (17 Sep 2008)

Your organisation has probably invested in systems to support your business. Systems to process sales, deliver customer service and market products and services. But, if they don't deliver the information needed, it's difficult to measure business performance. This guide is designed to help you deliver business intelligence.

Information for business owners (17 Sep 2008)

Data is a fantastic resource, volumes of data are exploding and with it, there is huge potential for tapping into the valuable insights it contains. By data exploitation we mean "gaining commercial and competitive advantage through the application of data".

Information for managing directors (17 Sep 2008)

Content for managing directors and business owners

Information for marketing directors (30 Sep 2008)

Content for marketing directors

Information for marketing managers (17 Sep 2008)

Content for marketing managers

Data FAQ (10 Jun 2009)

Just like all industries there are a myriad of terms and phrases. You will come across many in literature, articles and websites. This data FAQ is designed to help you understand what they mean.

Links (09 Jun 2009)

References to partners, suppliers and business networks